Department of Communication and Media Studies

Dean's Message

Critical pessimists, such as media critics Mark Crispin Miller, Noam Chomsky, and Robert McChesney, focus primarily on the obstacles to achieving a more democratic society. In the process, they often exaggerate the power of big media in order to frighten readers into taking action. I don't disagree with their concern about media concentration, but the way they frame the debate is self-defeating insofar as it disempowers consumers even as it seeks to mobilize them. Far too much media reform rhetoric rests on melodramatic discourse about victimization and vulnerability, seduction and manipulation, "propaganda machines" and "weapons of mass deception". Again and again, this version of the media reform movement has ignored the complexity of the public's relationship to popular culture and sided with those opposed to a more diverse and participatory culture. The politics of critical utopianism is founded on a notion of empowerment; the politics of critical pessimism on a politics of victimization. One focuses on what we are doing with media, and the other on what media is doing to us. As with previous revolutions, the media reform movement is gaining momentum at a time when people are starting to feel more empowered, not when they are at their weakest.
Mission and Vision
Vision:
Our vision is to be the best Faculty of Journalism and Mass Communication in Khyber Pakhtoonkhwa and one of the best in the region. Our graduates will be equipped with academic, professional excellence and leadership who think of society before selves.

Mission:
The environment of mass media has changed. The boundary between mainstream media such as newspaper, radio, and television has been removed.
The program’s objective is to produce graduates with knowledge in journalism and mass communication, preparing them to be leaders in media and communication careers.